The 2007-2008 Monterey County Medical Society’s
Pictorial Membership Directory
The only official, automatically distributed referral Directory issued by the Medical Society!
Estimated Publication Date: Spring 2008
Advertising Copy Deadline: January 25, 2008
About the Publication:
- The Medical Society Directory is designed & produced for the local professional community
- Features a high quality portrait of each physician (approx. 3,000 members) with specialty and contact information
- User-friendly listings by county and specialty facilitate inter-societal networking
- Design includes perfect binding, custom soft cover, glossy pages for 4-color ads
- Referred to daily by doctors, nurses, staff, administrators, and others involved in the healthcare industry
- Advertisers receive display ad, listings in categorical and alphabetical indices, and a complimentary directory
- As a thank you for supporting this publication, advertisers’ web site addresses will appear at the LCMS website as a courtesy link for the year of the directory publication.
Camera Ready Copy Regulations:
- All ads must be digitized and e-mailed as a pdf file
- Specific colors and color locations must be indicated with PMS numbers.
- Dimensions must be exact, including mandatory border for half & quarter pages.
- All photographs must be a minimum of 300dpi
Advertising Rates:
RUN OF BOOK
| 4 Color | 2 Color | B&W | |
| Full Page (5” x 8 ”) |
$1,740.00 | $1,450.00 | $1,090.00 |
Half Page |
$1,467.50 | $1,117.50 | $817.50 |
| Quarter Page (5”x 2”) Or (2½” x 4”) |
$1,249.50 | $959.50 | $599.50 |
PREFERRED POSITIONS For Maximum Visibility
| 4 Color | 2 Color | B&W | |
| Back Cover | $3,375 | ||
| Either Inside Cover | $2,830.00 | $2,540.00 | $2,180 |
Opposite: |
|||
| Either Inside Cover | $2,830.00 | $2,540.00 | $2,180.00 |
| Title Page | $2,830.00 | $2,540.00 | $2,180.00 |
| Table of Contents | $2,830.00 | $2,540.00 | $2,180.00 |
Other Preferred |
$2,448.50 |
$2,158.50 |
$1,798.50 |
| Centerfold Insert | $2,448.50 (6 ½” x 9 ½” deep) |
Book Size Specifications
| Image Area | 5” wide x 8” deep |
| Trim Size | 5½” wide x 8½” deep |
| Bleed Size | 6½” wide x 9 ½” deep |
Please Note:
A minimum of 50% deposit requested with submission of insertion order. A 15% advertising agency commission precludes any other discounts.
Note: These rates cover a two year shelf life
Please address all correspondence regarding advertising, and make checks payable to:
Universal Directory, a Division of Elson-Alexandre
6571 Altura Boulevard Buena Park, CA 90620
Tel: 800-916-2258, 800-653-5766 or 714-523-8800,
Fax: 714-523-7650 or 714-523-8801
E-mail: adcopy@elson-alexandre.com, robinr@elson-alexandre.com
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